Inkjet - The technology of the future
In an age where every competitive advantage must be taken, business owners must always look at the big picture. Publishers, brandowners, agencies, printbuyers and printers all have to respond to the global market change and find the innovative ideas and growth opportunities to take them into the future. Short runs, Print-on-Demand, Just-in-Time, cost reduction, adding value and creative print solutions are the key drivers to justify digital printing.
Inkjet is one of the hottest topics in the industry today and the next evolutionary step in meeting the needs of performance in both speed and color at a reasonable cost will be inkjet.
Non contact, multiple inks and scalability of inkjet are the key elements to build inkjet systems that provide versatility and flexibility for the various application areas. Inkjet systems have definitively improved reliability, quality, and are becoming more productive. The range of applications keeps expanding, and the potential for each offers new opportunities.
Innovations define the future - the top of the iceberg
Inkjet is per definition a green
printing technology, as there is no image carrier ( no plate-making
), will only print the required inkdroplets ( reduced ink consumption ), has minimal substrate/ink waste ( no excessive start up printing step ) and
print-on-demand will eliminate storage costs ( including heating,
lighting , logistics ). Ink manufacturers have seen the need to focus on
the development of new ink-sets ( waterbased pigment, nano, UV), while substrate suppliers look at new media to support a sustainable green print operation.
Due to the economics in the industry, printers/converters are scaling up and/or diversifying, while addressing cost-efficiency by looking for speedy equipment to increase productivity and reducing turn-around-times. Increasing productivity is only part of a solution for printers, the availability of new inks are pushing the boundaries and will have an impact on the benefits and added value for them.
Major print buyers are increasingly interested in prints with the environment in mind, environmental regulations are becoming more stringent and shifting to new inks and an improved printing environment can go hand-in-hand with cost reductions, while preserving existing applications and potentially open new markets.
Quite often the brand owners have a holistic view and might be challenged to think about reengineering to simplify the process and to increase their flexibility. Cost effective inkjet solutions might be the answer to deal with smaller lot numbers, to offer personalized products and on-demand-services.