Inkjet print production: What's the next market on your radar? | 16-12-2009

While budgets may be tightening, print service providers will look for new ways to weather the economic storm and to improve their overall operations for the future. In addition to new and advanced hardware innovations, we have noticed enhancements in new software implementations to improve workflow and business processes. Web-to-print, workflow automation and new business systems will power productivity, allowing service providers to focus on new ways to extend their business to offer new solutions and unique applications that increase response and improve overall ROI. Today print service providers might be focused to provide print solutions to the signage market, supplying internal and external posters, banners, building wraps, vehicle livery, exhibition graphics, point-of-sale (POS), etcetera, but the inkjet production systems are also capable to handle label and packaging materials and industrial decoration products.
The challenge for the signage printer will be the ability to evaluate the most important aspects of their current or future inkjet printing solution to be able to deal with these new market driven innovations. Of crucial value is the delicate process in factoring in the inkjet production aspects of the print operation, positioning your inkjet production capabilities as a unique value proposition to new or existing customers.

Full article in SignPro Europe 2009 - Issue 4 available thru SignPro Europe.

Source: SignPro Europe 2009 - 4 Author Rob Haak Spikix